Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help. Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone.
SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. And, if you wish to target a local market, SE Ranking has various Local Marketing Tools that can improve your business’s online presence in a specific region. For this, you can find out how your target audience discovers and behaves within your locations in search results, letting you identify the most effective keywords. It also provides insights into customer interactions and the best times for user engagement.
Improved page speed
If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites.
Optimize Page Content
Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses. Which means you can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals. They SEO Anomaly just need to be smaller banners that DO NOT stop the user from being able to interact with your content.
This includes optimizing your content, the HTML source code of a page, and the site’s overall user experience and performance. Optimized product imagery can also drive website traffic to your online store. By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics?
☑ Internal links to other pages
The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs. Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic.
- The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.
- We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections.
- They will reduce the ranking of that page over time if it is not fixed.
- It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles.
It gives value to your audience and aligns with Google’s ranking systems. Including updates like the “Helpful Content Updates” introduced in 2021. A compelling meta description highlights how your content solves user needs. It should be concise and engaging, offering enough information to entice users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer.
Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines.